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Which One Attracts: A Presidential Campaign Ads 2016 Review

As the 2016 National Elections come up, candidates’ names and faces are all over the place bragging why they should be the one seated in the position. Everyone is competitive, especially our Presidential Candidates. A Campaign ad is an effective tool for people to remember their name and convince them to vote for them. How do I rate them?

Jejomar Binay

If it’s about the accomplishments one has done for the country, VP Binay’s ads are definitely in this category. His jingle is very catchy that you might catch yourself singing it without even realizing. Well, it’s true that he had done so much so he has the right to brag about it in his campaigns (Sinong may nagawa na? sinong may magagawa pa?). It’s like “I’ve already done things, so vote for me” strategy. His newest campaign ad features one of his platforms (income tax), hoping it would lure more supporters.

Rodrigo Duterte

Mayor Duterte did not go solo in his ads. He always had his running mate Cayetano with him. The ads clearly promote that one goes with the other, than they’re a tandem. “Matapang na solusyon, mabilis na aksyon” is their slogan. Knowing Mayor Duterte, the slogan really suits them. Everyone knows how “brave” he is about crime that he might eliminate every single criminal in the country if he wins. However, their ads only focus on that platform.

Grace Poe

One of the most controversial people’s campaign ad tells us that we should improve our country. Grace Poe’s image to the country is that she’s a gentle person just like what her campaign ads say, “may malasakit.” Her ad, Ayusin Natin ang Pilipinas exposes one of the problems the country is facing today, which is on health care. She then states what she hopes to do if ever she becomes president. Her goals in her advertisements are ideal, but people want experience and results.

Mar Roxas

In his latest ad, his face is in the center of the camera, as if talking face to face to his audience. This makes it attention getting. He has his clear goal of continuing President Noynoy Aquino’s work and even improving it by having the same slogan, “daang matuwid.” His ad is very straightforward. He tells the audience the elections is about them, not about the candidates. On the other hand, his other statements sound like he’s implying something about his co-candidates.

Miriam Defensor-Santiago

If experience is what you’re looking for, Senator Miriam Defensor-Santiago has a lot of them. Among all the presidentiables, she was the last one to have a campaign ad. Her campaign advertisement features one of her platforms about employment in the country, one of the problems we are facing today. Her slogan, “Si Miriam ang Sagot”is catchy. It’s as if we’re hearing that she is all we need for our country.

Campaign ads are used by the candidates to attract more supporters. Did one of them attract you into supporting them? No matter how convincing their ads are, we must vote wisely: know their platforms and their plans for our beloved country.


-Nicole Naval